If you want your channel to reach its full potential, you need to avoid channel conflict. It’s that simple. Unfortunately, many channel programs fall victim to channel conflict. Some companies might mix direct and indirect sales, essentially negating the purpose of the channel in the first place. Others might give partners too much control over… Continue reading How to Curtail Channel Conflict

In the beginning of partner relationship management (PRM), managing channel programs was done using various spreadsheets and emails. This was before you could do more with email platforms than just send out emails. Any channel or buyer segmentation was manual—and a little brutal. Twenty years ago, managers had to manually search through cumbersome inboxes and… Continue reading How to Deploy PRM Technology: A Brief History

It’s safe to say that partner enablement tools have grown beyond the portal. Although many organizations are still using older solutions to manage their channels, forward-thinking channel programs have already adapted to the times. So what is the next big thing in partner enablement software? The answer: Purpose-built solutions that are designed for the modern… Continue reading The Next Big Thing in Partner Enablement Software

No matter how good your channel is doing, it can always be improved. Are you getting the best results for your channel? If not, here are some of the ways partner relationship management (PRM) can help you drive better results and impress your boss. Take these five tips to heart, and your channel will be… Continue reading 5 Ways Partner Relationship Management Can Help You Impress Your Boss

Reaching your channel’s full potential requires having the right tools in place. Simply put, better technology makes it easier to manage the channel, allowing you to achieve desired business outcomes. Truth be told, the channel has changed a lot over the years, and channel tech has evolved alongside it. Keep reading to learn more about… Continue reading Evolution of Channel Tech

In an ideal world, you would be able to fire up a channel program and achieve great results. But in the real world, it never works out that way. Getting the best results from your channel starts with taking a proactive approach to channel management. By investing in partner relationship management (PRM) technology and committing… Continue reading Why You Should Focus on Optimizing Your Use of PRM