How to Improve Deal Registration Programs to Benefit all Partners
A few years back, CRN ran a couple of posts about the increasingly important role deal registration has taken on in the channel and how, in the authors’ opinions, that evolution led to abuse across the partner community. Among other things, the articles alleged that some partners were registering the same deal with competing vendors—even… Continue reading How to Improve Deal Registration Programs to Benefit all Partners
Why Emerging Vendors Need Multi-Vendor Deal Registration
Deal registration was originally created to help vendors manage channel conflicts while enabling channel partners to protect profits and compete on a level playing field. Since it first emerged, the concept has proven to work very well—to the point that deal registration is now a key component of virtually every technology vendor’s partner program. Inspired… Continue reading Why Emerging Vendors Need Multi-Vendor Deal Registration
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