Picture this scenario, you are the first Channel Marketer hired at your organization.

“Our success has really been based on partnerships from the very beginning.” - Bill Gates.

The goal of any B2B organization is to develop a level of repeatability that warrants further investment. If I spend $1.00 here, and can consistently get $7.00 in return, then I will do that until the ROI falls below whatever threshold no longer dictates this as the highest return on investment. As a channel leader,… Continue reading Wondering how to recruit the best Channel Partners?

Going digital is no longer a choice, but rather a necessity to compete in modern business. Technology has enabled efficiencies that ten years ago, organizations could only dream of. That same efficiency is applied to ensure partners, and their sellers have experiences that set you apart from your competition using Partner Portal. Every organization going… Continue reading The Essentials of Partner Portal Software

The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. PRM Software is invested in, and essential for any organization to start, run and scale a successful channel business. The truth is, depending upon the types of partners, the market… Continue reading The Essentials of Partner Relationship Management (PRM) Software

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but …. PRMs & CRMs are similar in many ways – *the way they look… Continue reading Why you should stop treating your PRM like a CRM?