In an ideal world, you would be able to fire up a channel program and achieve great results. But in the real world, it never works out that way. Getting the best results from your channel starts with taking a proactive approach to channel management. By investing in partner relationship management (PRM) technology and committing… Continue reading Why You Should Focus on Optimizing Your Use of PRM

No matter how good you are at managing your channel, you can always improve. In addition to attending conferences, listening to webinars, and staying on top of industry news, you should also read some of the most helpful books that have been written about partner enablement software over the years. Although this list isn’t exhaustive,… Continue reading 6 Books About Partner Enablement Software You Should Read

Even if you’ve been using partner relationship management (PRM) software for years, chances are that you’re not familiar with everything there is to know about this transformative technology. The channel has changed tremendously in recent years, and not every solution has evolved to keep up. In case you’ve been using the same tools for a… Continue reading 3 Things You May Not Know About PRM Software

Software has transformed many business functions over the years. Nowadays, marketing has marketing automation tools, finance has accounts payable automation tools, and sales has sales enablement tools. Why not bring the same software-first philosophy to your channel program? If your channel is still running on the same technology it has used for as long as… Continue reading 5 Signs You Should Invest in Partner Enablement Software

In an ideal world, running a channel would be easy. Unfortunately, as channel managers understand all too well, a lot of problems can pop up in a channel when you don’t have the right setup. What kinds of problems can occur in a channel? Although no two channel programs are exactly the same, there are… Continue reading The Biggest Problems with Partner Relationship Management and How You Can Fix Them

Partner relationship management (PRM) software has the power to transform your channel program, but not every solution is the same. Although investing in the right solution can take your channel to the next level, picking the wrong one can have a disastrous impact on your efforts. To increase the chances you end up picking the… Continue reading 4 Mistakes Companies Make When Purchasing PRM Software