We are going to come out and say it… someone has to! In a continuous effort to improve, organizations discuss internally growth ideas that they want to implement. But before that happens, they must first define what needs to grow. The graph of growth varies from one organization to another; depending on its maturity, industry… Continue reading The Hard Truth about Hard Things in the Channel

You have signed a new partner! Now is it time to sit back and expect the revenue to start coming in? Not at all! Signing up a partner is just the beginning. Partners can become one of your organizations’ most significant drivers in new business, and churn reduction. They should be treated with white gloves!… Continue reading How are you measuring the success of your Partner Onboarding?

You have raised a Series A, B, C, D. Your boss has asked you to launch the companies first, organized and structured partner program and the first thing you do is think to yourself “I need to put together an RFP to find vendors who can meet my criteria.” If this is how your partner… Continue reading Is your Partner Program too complicated?

Technology is advancing faster than ever, resulting in disruptions to the business models that fail to adapt at the rate necessary to stay on top. Business entities that resist change and fail to keep up with the growing needs of their partner ecosystem end up missing all the opportunities in the market that could be… Continue reading How Channel Technology is advancing to support fast paced ecosystems?

There’s no doubt that your partners can be one of your biggest assets. The big question is, how do you keep them engaged over the long haul? It may not be as simple as just launching an incentive program. There are many factors to include such as margins, tiers, accelerators, SPIFFS, MDF/Co/Op, Rebates… the list… Continue reading You need to pay your Channel Partners #truthbomb

How to retain your partners better than your competition! Are your partners loyal to you? Are you doing everything to create a long-term association with your partners? You are answering emails on time, helping with Requests for Proposal(RFPs), sharing leads but sometimes you cannot help but feel like your partners are open to the next… Continue reading How to retain your Channel Partners better than your Competition!