Understanding what your organization needs today, and twelve months from now is not easy. Hopefully, this helps. The age-old question, should we “build or buy” is undoubtedly one of the first ones that need to be answered when your company decides to invest in channel technology. It is natural, and perfectly understandable to assume that… Continue reading PRM Software and Partner Portal Software are NOT the same thing – here is Why?

All is fair in love and war, and partner programs. In today’s world of 10x valuations, IPOs, growth rates, and everything it takes to make headlines organizations going to market through partners need to use everything they can as a competitive advantage. The difference between your logo in Times Square on the multi-story screen or… Continue reading Using your Partner Portal as a Competitive Advantage when fighting for New Partners

We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partner program requires rigorous… Continue reading Why do you fail in scaling your Partner Program?

You have signed a new partner! Now is it time to sit back and expect the revenue to start coming in? Not at all! Signing up a partner is just the beginning. Partners can become one of your organizations’ most significant drivers in new business, and churn reduction. They should be treated with white gloves!… Continue reading How are you measuring the success of your Partner Onboarding?

In today’s age of digital transformation, it is likely that your organization has already deployed partner portal software to automate its engagement process with its partners. Let’s be honest, sometimes they resemble a scene from Shallow Hal. Pretty on the outside, not that great on the inside. If company taglines on their partner portal login… Continue reading 5 things your Partner Portal must have