Here at Vartopia, we have found the topic of partner training to be equal parts frustrating, fascinating, and complicated.

Picture this scenario, you are the first Channel Marketer hired at your organization.

Going digital is no longer a choice, but rather a necessity to compete in modern business. Technology has enabled efficiencies that ten years ago, organizations could only dream of. That same efficiency is applied to ensure partners, and their sellers have experiences that set you apart from your competition using Partner Portal. Every organization going… Continue reading The Essentials of Partner Portal Software

The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. PRM Software is invested in, and essential for any organization to start, run and scale a successful channel business. The truth is, depending upon the types of partners, the market… Continue reading The Essentials of Partner Relationship Management (PRM) Software

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but …. PRMs & CRMs are similar in many ways – *the way they look… Continue reading Why you should stop treating your PRM like a CRM?

No organization can grow in isolation. Channel partners play a key role in helping you meet the needs of end-user customers, generate revenue, and deliver your products and services on time. And when it comes to delivering technology upgrades to end-users, strong relationships with your channel partners can be a game-changer for your organization. Solid… Continue reading Few best Practices for your Partner Portal