“Our success has really been based on partnerships from the very beginning.” - Bill Gates.

Businesses are always looking to unlock new revenue streams, which is precisely why many leading technology vendors opt to open up channel programs. You get a team of committed partners who are essentially selling your products on your behalf. But not every channel program is the same. If you want to take your program to… Continue reading Deal Registration Implementation 101

Your channel program partners might help you make money, but they absolutely do not work for you. The most effective partners can participate in practically any channel program that aligns with their expertise. They’re salespeople who are interested in what salespeople tend to be interested in: closing deals and making money. That being the case,… Continue reading Make Sure Your Deal Registration Solution Is Optimized

Deal registration can have a profound impact on a vendor’s channel programs. Yet business leaders sit around at the end of the year and wonder why they didn’t find success. To get better results, businesses need better tools, better programmatic details and a better basic understanding of how things work. Truth be told, there’s a… Continue reading Cut the Deal Registration BS

Many vendors don’t think they need purpose-built deal registration solutions when they have early-stage channel programs. Instead, they think they can get by using things like MA forms and Google Forms while their programs are still relatively small. It is certainly possible to get by without a dedicated deal registration solution. However, the problems of… Continue reading Do I Really Need Deal Registration Now?

A few years back, CRN ran a couple of posts about the increasingly important role deal registration has taken on in the channel and how, in the authors’ opinions, that evolution led to abuse across the partner community. Among other things, the articles alleged that some partners were registering the same deal with competing vendors—even… Continue reading How to Improve Deal Registration Programs to Benefit all Partners