Expanding the Value of Your Brand Through a Partner Program
What is the catalyst that transforms an organization into a brand that is easily recognized? Everyone talks about being “customer first,” but when it is self-proclaimed, it carries about as much weight with potential partners and prospects as saying “we are the best,” without third-party validation to support the claim. Innovative partner programs can act… Continue reading Expanding the Value of Your Brand Through a Partner Program
A History of Digital Transformation in Partner Programs
Digital transformation is changing how businesses operate. In case you’re new to the term, digital transformation is the process of moving away from analog and paper-based processes and embracing modern technology. By moving digital transformation initiatives forward, organizations can increase efficiency, reduce costs, and meet employee and customer expectations for modern tech experiences. That’s why… Continue reading A History of Digital Transformation in Partner Programs
What Starbucks, Barnes & Noble, AWS, and MLB Can Teach You about Strategic Alliances
When you form a great, mutually beneficial partnership, you can land more clients, expand your business into new markets, and unlock additional revenue streams. At the same time, you can also take advantage of economies of scale, reduce risk, and drive competitive advantage. Successful Channel Partnership Case Studies AWS and MLB Amazon Web Services (AWS),… Continue reading What Starbucks, Barnes & Noble, AWS, and MLB Can Teach You about Strategic Alliances
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