Here at Vartopia, we have found the topic of partner training to be equal parts frustrating, fascinating, and complicated.

When it comes to modern businesses, organizations that have a need and/or desire to scale quickly. Undoubtedly, they will choose to invest in technology to act as a force multiplier within their various areas of focus. Specifically in the channel, PRM software is often regarded as the go-to solution having channel automation. Especially for organizations… Continue reading Automation via PRM software is the only gateway to channel success

We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partner program requires rigorous… Continue reading Why do you fail in scaling your Partner Program?

You have raised a Series A, B, C, D. Your boss has asked you to launch the companies first, organized and structured partner program and the first thing you do is think to yourself “I need to put together an RFP to find vendors who can meet my criteria.” If this is how your partner… Continue reading Is your Partner Program too complicated?

A well-designed partner program is a thing of beauty. Expansion into new markets, lower costs of acquisition, lower churn, and overall higher revenue for any organization. However, these should be thought of as lagging indicators that aren’t possible without first laying the groundwork for your partner program, the first build block being a very clear… Continue reading Designing a successful Partner Program

Do you know the power of a well-designed partner program? Creating a partner program is not a cakewalk or simple as it might look. It requires a consistent level of effort to develop a roadmap and continue to iterate on that roadmap. Before bringing partners into your business, it is important to understand if a… Continue reading Creating a High-Performing Channel Partner Program