In an ideal world, running a channel would be easy. Unfortunately, as channel managers understand all too well, a lot of problems can pop up in a channel when you don’t have the right setup. What kinds of problems can occur in a channel? Although no two channel programs are exactly the same, there are… Continue reading The Biggest Problems with Partner Relationship Management and How You Can Fix Them

Partner relationship management (PRM) software has the power to transform your channel program, but not every solution is the same. Although investing in the right solution can take your channel to the next level, picking the wrong one can have a disastrous impact on your efforts. To increase the chances you end up picking the… Continue reading 4 Mistakes Companies Make When Purchasing PRM Software

In an ideal world, your partners would go to bat for you every day. They’d be self-motivated, update deal statuses without intervention, and generally make your life easier. Unfortunately, partner expectations have grown beyond manual processes, email exchanges, and one-way digital portals. Keep reading to learn more about what channel managers get wrong about partner… Continue reading Partner Relationship Management: Expectations vs. Reality

If you’re reading these words, chances are that you’re in the market for a new partner relationship management (PRM) solution. That is awesome news. The right PRM solution can help you optimize your channel program, increase productivity, and enhance the partner experience. However, choosing the wrong one can have disastrous impacts on your efforts. That… Continue reading 5 Questions to Ask Your PRM Provider

In a previous post, we talked about what your partner relationship management (PRM) solution can do. A brief recap: With the right PRM system in place, you can create bespoke user journeys for each of your partners based on partner type, role, geographic location, stage of the partner journey, and certification level. In other words,… Continue reading Here’s How You Should Be Using Your PRM Platform

Imagine someone is searching online for a partner relationship management (PRM) solution. They’ll end up at a landing page that talks about PRM technology. Then they’ll fill out a form and receive PRM content in their email. After that, they’ll receive follow-up emails about PRM solutions until, hopefully, they decide to reach into their wallet… Continue reading Here’s What Your PRM Can Do!