The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. PRM Software is invested in, and essential for any organization to start, run and scale a successful channel business. The truth is, depending upon the types of partners, the market… Continue reading The Essentials of Partner Relationship Management (PRM) Software

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but …. PRMs & CRMs are similar in many ways – *the way they look… Continue reading Why you should stop treating your PRM like a CRM?

In the beginning of partner relationship management (PRM), managing channel programs was done using various spreadsheets and emails. This was before you could do more with email platforms than just send out emails. Any channel or buyer segmentation was manual—and a little brutal. Twenty years ago, managers had to manually search through cumbersome inboxes and… Continue reading How to Deploy PRM Technology: A Brief History

No matter how good your channel is doing, it can always be improved. Are you getting the best results for your channel? If not, here are some of the ways partner relationship management (PRM) can help you drive better results and impress your boss. Take these five tips to heart, and your channel will be… Continue reading 5 Ways Partner Relationship Management Can Help You Impress Your Boss

In an ideal world, you would be able to fire up a channel program and achieve great results. But in the real world, it never works out that way. Getting the best results from your channel starts with taking a proactive approach to channel management. By investing in partner relationship management (PRM) technology and committing… Continue reading Why You Should Focus on Optimizing Your Use of PRM

Even if you’ve been using partner relationship management (PRM) software for years, chances are that you’re not familiar with everything there is to know about this transformative technology. The channel has changed tremendously in recent years, and not every solution has evolved to keep up. In case you’ve been using the same tools for a… Continue reading 3 Things You May Not Know About PRM Software