Here at Vartopia, we have found the topic of partner training to be equal parts frustrating, fascinating, and complicated.

Picture this scenario, you are the first Channel Marketer hired at your organization.

The goal of any B2B organization is to develop a level of repeatability that warrants further investment. If I spend $1.00 here, and can consistently get $7.00 in return, then I will do that until the ROI falls below whatever threshold no longer dictates this as the highest return on investment. As a channel leader,… Continue reading Wondering how to recruit the best Channel Partners?

The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. PRM Software is invested in, and essential for any organization to start, run and scale a successful channel business. The truth is, depending upon the types of partners, the market… Continue reading The Essentials of Partner Relationship Management (PRM) Software

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but …. PRMs & CRMs are similar in many ways – *the way they look… Continue reading Why you should stop treating your PRM like a CRM?

When it comes to modern businesses, organizations that have a need and/or desire to scale quickly. Undoubtedly, they will choose to invest in technology to act as a force multiplier within their various areas of focus. Specifically in the channel, PRM software is often regarded as the go-to solution having channel automation. Especially for organizations… Continue reading Automation via PRM software is the only gateway to channel success