“Our success has really been based on partnerships from the very beginning.” - Bill Gates.

The goal of any B2B organization is to develop a level of repeatability that warrants further investment. If I spend $1.00 here, and can consistently get $7.00 in return, then I will do that until the ROI falls below whatever threshold no longer dictates this as the highest return on investment. As a channel leader,… Continue reading Wondering how to recruit the best Channel Partners?

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but …. PRMs & CRMs are similar in many ways – *the way they look… Continue reading Why you should stop treating your PRM like a CRM?

No organization can grow in isolation. Channel partners play a key role in helping you meet the needs of end-user customers, generate revenue, and deliver your products and services on time. And when it comes to delivering technology upgrades to end-users, strong relationships with your channel partners can be a game-changer for your organization. Solid… Continue reading Few best Practices for your Partner Portal

How to retain your partners better than your competition! Are your partners loyal to you? Are you doing everything to create a long-term association with your partners? You are answering emails on time, helping with Requests for Proposal(RFPs), sharing leads but sometimes you cannot help but feel like your partners are open to the next… Continue reading How to retain your Channel Partners better than your Competition!