We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partner program requires rigorous… Continue reading Why do you fail in scaling your Partner Program?

You have raised a Series A, B, C, D. Your boss has asked you to launch the companies first, organized and structured partner program and the first thing you do is think to yourself “I need to put together an RFP to find vendors who can meet my criteria.” If this is how your partner… Continue reading Is your Partner Program too complicated?

A well-designed partner program is a thing of beauty. Expansion into new markets, lower costs of acquisition, lower churn, and overall higher revenue for any organization. However, these should be thought of as lagging indicators that aren’t possible without first laying the groundwork for your partner program, the first build block being a very clear… Continue reading Designing a successful Partner Program

Do you know the power of a well-designed partner program? Creating a partner program is not a cakewalk or simple as it might look. It requires a consistent level of effort to develop a roadmap and continue to iterate on that roadmap. Before bringing partners into your business, it is important to understand if a… Continue reading Creating a High-Performing Channel Partner Program

What is the catalyst that transforms an organization into a brand that is easily recognized?     Everyone talks about being “customer first,” but when it is self-proclaimed, it carries about as much weight with potential partners and prospects as saying “we are the best,” without third-party validation to support the claim. Innovative partner programs can act… Continue reading Expanding the Value of Your Brand Through a Partner Program

Digital transformation is changing how businesses operate. In case you’re new to the term, digital transformation is the process of moving away from analog and paper-based processes and embracing modern technology. By moving digital transformation initiatives forward, organizations can increase efficiency, reduce costs, and meet employee and customer expectations for modern tech experiences. That’s why… Continue reading A History of Digital Transformation in Partner Programs